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19.4Talking HeadOther hookCreator Economy
Hook
Chúc Tết bật nhạc này là ngon luôn
@imky99
349.9K followers · usually 177.0K views a post
Views
3.3M
Likes
111.2K
Comments
1.5K
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Promoted product
Kẹo sữa
Why it worked
The video uses a relatable, humorous cultural moment (asking for money during Tet) to naturally integrate a snack product, making the promotion feel like a genuine part of the interaction.
Summary
A young man sings a playful song about giving red envelopes (lì xì) to his family while sitting with them. During the song, he unwraps and eats a piece of candy, highlighting the product as a treat for the holiday.
Structure
- 1Creator sings a song about Tet
- 2Creator asks family for red envelopes
- 3Creator unwraps and eats a candy
- 4Family reacts to the singing
Product placement
A piece of candy is unwrapped and eaten by the creator during the video.
On-screen text
Chúc Tết bật nhạc này là ngon luôn
Transcript
Chúc Tết bật nhạc này là ngon luôn. Lì xì đâu? Lì xì đâu, lì xì đâu, lì xì đâu? Hình như quên chưa lì xì.
Original caption
Sang chúc Tết mở nhạc này là ngon luôn #anhkytran
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