Why it worked
The video leverages the festive spirit of Tet to promote a financial service, making it relatable and aspirational. The clear offer of 0% interest and 0 down payment, combined with visuals of happy families enjoying new appliances, creates a strong incentive for viewers to consider the service.
Summary
The video showcases Home Credit's installment plans for electronics and home appliances, emphasizing 0% interest and 0 down payment for Tet. It features people happily receiving and using new appliances, highlighting the convenience and affordability of the service.
Structure
- 1Introduction to Home Credit's Tet promotion
- 2Demonstration of installment plans (0% interest, 0 down payment)
- 3Happy customers receiving and using appliances
- 4Call to action with website URL
Product placement
Home Credit: ACTS - it is a financial service that allows users to make purchases on installment. Its app interface is shown, and its services are advertised. Removing it would change the video's purpose.
Call to action