And unless your name is Lush or Sk8board, just keep scrolling, please.

@watedontwait

6.6K followers · usually 1.2K views a post

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21.8K

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793

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SoundTikTok sound · original sound - watedontwait

Promoted product

Convertible Benches

Why it worked

The video uses a 'competitor shoutout' mechanic that creates a sense of community and insider industry humor, making the promotion feel like a genuine conversation between peers rather than a scripted ad.

Summary

The creator addresses two other TikTok Shop affiliates, asking them to leave some of the ad revenue for him while praising the convertible benches they are all promoting. He expresses his admiration for their ad performance and his determination to keep creating content for the product.

Structure

1Direct address to competitors
2Request for market share
3Praise for competitors' ad performance
4Commitment to continue creating content
5Friendly sign-off

Product placement

Original caption

just a weeee bit plz🤣 #tiktokshopaffiliate

More from @watedontwait

On-screen text

a message for Lush and Sk8board😂

Transcript

And unless your name is Lush or Sk8board, just keep scrolling, please. Sk8board and Lush, let me have a little bit, just a little pinch of that GMV Max ad spin on these convertible benches that would be greatly appreciated. In all seriousness, y'all's ads are amazing on these and I it's really hard to compete with, but I love this product and I love making videos for it, so I'm not going to stop. So hats off to y'all, but damn, you are good and it's hard to compete with you. I'm going to see y'all at the Goalie Gala, man. I'm coming right for you.