Some founders

@efficientapp

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Discord

Why it worked

The video likely resonated by highlighting a common pain point for businesses trying to leverage popular consumer platforms for professional use, offering a critical perspective that many viewers might share or find insightful.

Summary

The video discusses why Discord, while popular for B2C communities, is not well-suited for B2B businesses due to its chaotic UI, weak permissions, and lack of integrations, making a startup appear less professional.

Structure

1Introduction to Discord's appeal for communities
2Discord's unsuitability for B2B
3Critique of Discord's UI and permissions
4Lack of integrations and unprofessional appearance

Product placement

Discord: it ACTS as a communication platform for communities. Removing it would change the video's subject. It appears as an app icon, a loading screen, a UI, and a chat interface.

On-screen text

Search Discord Some founders Discord Discord, Downloading update 1 of 1... vc-general kirbs main-chat gonna play some Fortnite! OHHH YEAHHHHHHH we are in the vc main-chat Appearance @everyone permissions, and it has no integrations. It makes your startup look more hobby project.

Original caption

Discord is not for businesses 😅 #discord #businesssoftware #SmallBusiness #slack

More from @efficientapp

Their other posts in the index, biggest breakout first.

Transcript

Some founders think about using Discord, the B2C or open source space because their communities are already there. But in B2B, it feels misaligned. It has a chaotic UI, weak permissions, and it has no integrations. It makes your startup look more like a hobby project.