This new startup is bringing the average meeting time down

@healthycompetition

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SoundTikTok sound · original sound - healthycompetition

Promoted product

Roam

Make your first game in minutes. No coding required. Just describe what you want and Roam builds it.

4 videos2 creators

Why it worked

The video leverages a strong, contrarian hook about a major pain point (meeting burnout) and positions a new product as a disruptive solution to a well-known incumbent (Zoom).

Summary

The creator introduces a new startup called Roam that aims to replace traditional video conferencing with a virtual office environment. He explains how the platform facilitates spontaneous collaboration and reduces meeting fatigue before asking for the audience's opinion on its potential to compete with Zoom.

Structure

1Hook about reducing meeting times
2Introduction of Roam as a virtual office
3Explanation of the bird's-eye-view feature
4Comparison to physical office interactions

Original caption

The beginning of the end for Zoom meetings #zoom #meetings #b2b #b2bsaas #saas #Tech #b2btech #startup #pmm #productmarketing #competitiveintelligence #fyp #businesstok

More from @healthycompetition

Product placement

The creator uses a screen recording of the Roam interface to demonstrate its virtual office layout and features.

Call to action

Do you think this is the beginning of the end for Zoom? Let me know.

On-screen text

This new startup is bringing the average meeting time down from 30 minutes to 8 minutes and 30 seconds I personally think that they're going to give Zoom a run for their money check it out the company is called Roam but rather than it being positioned as like a video conferencing software they're really trying to position themselves as almost like a cloud-based office companies that use Roam can create their own customizable floors and each employee can see from a bird's-eye-view when people are in their offices or when people are meeting with each other very similar to if you were in an actual office building you could see when people are interacting you could swing by someone's office just to chat for a bit I'm just scratching the surface in terms of feature functionality it's highly customizable I think the big key for this is that it's getting rid of all these formal meetings that are causing a ton of burnout especially in the tech industry while still increasing accessibility between coworkers and collaboration Now, Roam is still invite-only so not everyone can access it but they have raised about $40M so far Do you think this is the beginning of the end for Zoom? Let me know.

Transcript

This new startup is bringing the average meeting time down from 30 minutes to 8 minutes and 30 seconds. I personally think that they're going to give Zoom a run for their money. Check it out. The company is called Roam, but rather than it being positioned as like a video conferencing software, they're really trying to position themselves as almost like a cloud-based office. Companies that use Roam can create their own customizable floors and each employee can see from a bird's-eye-view when people are in their offices or when people are meeting with each other. Very similar to if you were in an actual office building, you could see when people are interacting, you could swing by someone's office just to chat for a bit. I'm just scratching the surface in terms of feature functionality. It's highly customizable. I think the big key for this is that it's getting rid of all these formal meetings that are causing a ton of burnout, especially in the tech industry, while still increasing accessibility between coworkers and collaboration. Now, Roam is still invite-only so not everyone can access it, but they have raised about $40M so far. Do you think this is the beginning of the end for Zoom? Let me know.