Why it worked
The video leverages a popular, nostalgic audio trend from the movie Coraline to showcase a niche, aesthetic product, making the promotion feel like a piece of fan content rather than a traditional advertisement.
Summary
The creator showcases a blue tote bag from the brand Curves by Sean Brown, which is decorated with various Coraline-themed pins and keychains. The video uses a popular audio clip from the movie Coraline to highlight the bag's aesthetic.