It's Coraline.

The video leverages a popular nostalgic IP to showcase high-quality, handmade craftsmanship, creating an immediate emotional connection with fans of the movie.

The creator showcases a handmade Coraline-themed keychain featuring the main character and the black cat. The video highlights the design details and encourages viewers to order via direct message.

Coraline (the movie character/IP) appears as a keychain design; it does not act. Jasmine's Craft Corner (the creator's brand) appears as the source of the handmade item; it does not act. The keychain itself is the product being sold.