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6.5Talking HeadCuriosity Gap hook
Hook
The misconception that
@gabemendoza.sales
1.5K followers · usually 1.4K views a post
Views
10.3K
Likes
549
Comments
97
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Why it worked
The creator uses a relatable analogy (groceries vs. car profits) to challenge a common perception, sparking engagement through a contrarian viewpoint and a direct challenge to the audience.
Summary
The video discusses the misconception that car dealerships are inherently evil for making money. It argues that other businesses, like grocery stores, have higher profit margins without public complaint, while car dealerships face backlash for smaller profits.
Structure
- 1Introduce misconception about dealerships
- 2Compare dealership profit margins to groceries
- 3Highlight public reaction to dealership profits
- 4Explain the low profit margin on a car sale
- 5Challenge viewers to start their own business
On-screen text
THE MISCONCEPTION THAT
DEALERSHIPS ARE EVIL
FOR MAKING MONEY
NEEDS TO BE
YOUR GROCERIES HAVE
A SUBSTANTIALLY HIGHER
THAN MOST OF
AND NO ONE
COMPLAINS ABOUT THAT.
DOLLARS FROM A
AND EVERYONE STARTS
CHIMPING OUT
THAT'S ONLY THREE
PERCENT.
A BUSINESS AND
AT COST
GOES.
Transcript
The misconception that dealerships are evil for making money needs to be studied. Your groceries have a substantially higher profit margin than most of these cars here and no one complains about that, but a dealership is a thousand dollars from a Nissan and everyone starts. Chimping out. Brother, that's only 3%. You go start a business and sell your products at cost and let me know how it goes.
Original caption
The one business where customers feel entitled to the business making $0. Every other place you spend your money is marking up their prices too 😭 it’s how business WORKS #sales #carsalesman #cardealership #carbuyingtips #carsales
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