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The video likely worked by tapping into the trend of AI-powered beauty and self-improvement apps, combined with the relatable act of using skincare. The visual display of scores and the selfie format make it easily shareable and engaging for a young audience.

The video shows a young person applying skincare products and then using a mobile app called AnimalFace to analyze their facial appearance. The app displays scores for different features, suggesting it's a tool for self-assessment or enhancement.

AnimalFace - looksmax ai score: an app that analyzes facial features and gives a score. It ACTS as the subject of the video, as its interface is shown and its results are displayed. Removing it would change what happens in the video.