POV: you tricked the internet, thinking you're pretty, but this is what you without makeup.

The video likely performed well due to the relatable and often controversial topic of appearance and makeup, combined with the novelty of a facial analysis app providing a 'rating'. The use of a trending sound and the 'POV' format also contributed to its reach.

The video starts with a POV text overlay suggesting the creator is presenting their appearance without makeup. It then transitions to showing the creator applying makeup and using a facial analysis app called Ascension App, which rates their appearance.