Why it worked
The video likely performed well due to the relatable and often controversial topic of appearance and makeup, combined with the novelty of a facial analysis app providing a 'rating'. The use of a trending sound and the 'POV' format also contributed to its reach.
Summary
The video starts with a POV text overlay suggesting the creator is presenting their appearance without makeup. It then transitions to showing the creator applying makeup and using a facial analysis app called Ascension App, which rates their appearance.
Structure
- 1Introduction with POV text about appearance without makeup
- 2Creator applies makeup
- 3Creator uses the Ascension App for facial analysis
- 4App displays a rating and analysis of the creator's face
Product placement
The video features the Ascension App, a facial analysis tool, which is shown analyzing the creator's face and providing a rating. The app is presented as the main subject of the latter half of the video.
On-screen text
POV: you tricked the internet,
thinking you're pretty, but this
is what you without makeup.
Ascension - Facial Analysis
ANALYZING.
RATING
Stacy-Lite
PSL
1.6/8
POTENTIAL
MTB
TOP
44.1%