Wanna have this bike?

@trimmsupply

21.2K followers · usually 7.8K views a post

Views

454.9K

Likes

4.2K

Comments

321

Shares

162

Selling · Ecom Product

Trimm Supplyseen in 13 videos →https://www.trimmsupply.com ↗

Why it worked

The video leverages a high-value incentive (an electric bike) to drive traffic to an e-commerce store, using a 'gamified' entry mechanic that rewards spending with increased odds.

Summary

Two creators announce a giveaway for an electric bike, explaining that purchasing merchandise from their brand, Trimm Supply, increases the viewer's chances of winning. They showcase various items available for purchase and emphasize that the giveaway is only active for the month of March.

Structure

1Introduce the bike giveaway
2Explain the entry mechanic via Trimm Supply purchases
3Showcase various merchandise options
4Highlight the low-cost entry option
5Set the deadline and final call to action

Product placement

The Heybike Villain is the prize for the giveaway, while Trimm Supply clothing and accessories are the products being sold to gain entries.

Original caption

Test Your Luck 🍀 #fyp #giveaway #sweepstakes #surron #viral

More from @trimmsupply

Their other posts in the index, biggest breakout first.

Call to action

Shop now at Trimm Supply to enter the giveaway.

On-screen text

WANNA HAVE THIS BIKE? 💯⚡ THIS IS THE HEYBIKE VILLIAN. TRIMM SUPPLY IS GIVING AWAY THIS BIKE TO ONE LUCKY WINNER. AND TO ENTER THE GIVEAWAY IS COMPLETELY FREE. BUT TO INCREASE YOUR ODDS ON WINNING THIS BIKE, EVERY DOLLAR YOU SPEND ON TRIMM SUPPLY IS ONE ADDITIONAL ENTRY. YOU CAN BUY A SKI MASK, OR YOU CAN GET ONE OF OUR HOODIES OR ONE OF OUR T-SHIRTS. MATTER OF FACT, YOU CAN COP ONE OF OUR KEYCHAINS. IF YOU'RE BROKE LIKE HIM, THERE'S A SECTION WHERE YOU ONLY HAVE TO SPEND $1 TO GET ENTERED INTO THIS GIVEAWAY. THIS GIVEAWAY IS ONLY FOR THE MONTH OF MARCH. SO IF YOU WANT TO WIN THIS BIKE, YOU HAVE TO SHOP NOW. BYE.

Transcript

Wanna have this bike? This is the Heybike Villain. Trimm Supply is giving away this bike to one lucky winner. And to enter the giveaway is completely free. But to increase your odds on winning this bike, every dollar you spend on Trimm Supply is one additional entry. You can buy a ski mask, or you can get one of our hoodies, or one of our t-shirts. Matter of fact, you can cop one of our keychains. If you're broke like him, there's a section where you only have to spend one dollar to get entered into this giveaway. This giveaway is only for the month of March. So if you want to win this bike, you have to shop now. Bye.