Do you want a free Yozma Iron 10 Pro Trimm?

@trimmsupply

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Selling · Ecom Product

Trimm Supplyseen in 13 videos →https://www.trimmsupply.com ↗

Why it worked

The video uses a high-value giveaway as a hook to drive traffic to an e-commerce site, gamifying the purchase process by linking spending to increased odds of winning.

Summary

A group of people in matching pink hoodies announce a giveaway for an electric bike. They explain that while entry is free, customers can increase their chances of winning by making purchases on the Trimm Supply website.

Structure

1Hook with the giveaway prize
2Explain the giveaway rules
3Explain how to increase odds
4Direct viewers to the website
5Final brand slogan

Product placement

The Yozma electric bike is the central prop, and the Trimm Supply brand is mentioned repeatedly with the URL linked in the bio.

Call to action

Shop Trimm on the website to increase your entries.

Original caption

Test Your Luck 🍀 #fyp #viral #sweepstakes #giveaway #yozma surron yozma yozmain10

More from @trimmsupply

Their other posts in the index, biggest breakout first.

On-screen text

DO YOU WANT A FREE YOZMA IRON 10 PRO TRIMM? TRIMM SUPPLY IS GIVING THIS BIKE AWAY TO ONE LUCKY WINNER. IT IS COMPLETELY FREE TO ENTER THE GIVEAWAY, BUT TO INCREASE YOUR ODDS ON WINNING THIS BIKE, EVERY DOLLAR SPENT ON THE WEBSITE EQUALS ONE ENTRY TO THE GIVEAWAY. IN ORDER TO SECURE YOUR ENTRIES, MAKE SURE YOU SIGN IN ON THE TRIMM SUPPLY WEBSITE WHEN PURCHASING. THERE'S A BUTTON ON THE BOTTOM LEFT CORNER SO YOU COULD DO THAT. IF YOU WANT TO LOOK TRIMM, SHOP TRIMM.

Transcript

Do you want a free Yozma Iron 10 Pro Trimm? Trimm Supply is giving this bike away to one lucky winner. It is completely free to enter the giveaway, but to increase your odds on winning this bike, every dollar spent on the website equals one entry to the giveaway. In order to secure your entries, make sure you sign in on the Trimm Supply website when purchasing. There's a button on the bottom left corner so you could do that. If you want to look Trimm, shop Trimm.