seedcore Great companies rarely start big.

@seedcore.co

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SoundTikTok sound · original sound - tangeduncan

Promoted product

Seedcoreseedcore.co

Seedcore helps solo founders turn ideas, early projects, and young companies into clearer, stronger businesses through early-stage advisement, strategic clarity, research, and structured support.

7 videos

Why it worked

The post uses a series of well-known examples of successful companies (Apple, Amazon, Airbnb, Nike) to illustrate a core principle of entrepreneurship: starting small and simple. This relatable narrative, combined with visually appealing imagery and concise text, likely resonated with founders and aspiring entrepreneurs, driving engagement and shares.

Summary

This slideshow argues that great companies start small and simple, using examples from Apple, Amazon, Airbnb, and Nike. It emphasizes that simplicity allows for easier testing, improvement, and survival, and that the best founders start narrow and expand from there.

Structure

1Great companies rarely start big.
2They start simple.
3Examples of companies that started small (Apple, Amazon, Airbnb, Nike).

Original caption

It’s a billion times better to do one thing at a world-class level than to do fifteen different things just slightly above average. And let’s be honest — you’re not doing all fifteen above average anyway. That number’s probably closer to five. #solofounder #solopreneur #founder #ceo #apple

More from @seedcore.co

Product placement

The slideshow features the name 'seedcore' and the URL 'seedcore.co' on the first slide, implying it is the product being promoted. The content itself discusses the principles of starting small and simple, which aligns with the likely mission of a company named Seedcore, which likely supports early-stage startups.

On-screen text

seedcore Great companies rarely start big. They start simple. Apple Inc. began with a single computer built in a garage. Amazon began by selling only books online. Airbnb began with air mattresses in an apartment. Nike began selling shoes from the trunk of a car. The early versions were small. Focused. Almost unimpressive. That simplicity was the advantage. Simple ideas are easier to test. Easier to improve. Easier to survive. Complexity comes later. The best founders start narrow, learn fast, and expand from there. Every company has a first version.