Why it worked
The video leverages a popular, aspirational audio trend to frame entrepreneurship as a lifestyle choice, effectively funneling viewers to their application form.
Summary
Two women dance in a professional office setting while lip-syncing to audio about choosing entrepreneurship over a traditional career path. The video encourages viewers to apply for their business program via the link in their bio.
Structure
- 1Lip-syncing to audio about career choices
- 2Visual transition from 9-5 to entrepreneurship
- 3Call to action via caption and bio link
Product placement
The video promotes their 'Dream Business' program, linked in the bio, by positioning themselves as successful entrepreneurs.
Call to action
BUILD THE BUSINESS WITH YOUR BESTIE
On-screen text
coulda been trapped in the 9-5 mindset
but chose to run a business together instead