Why it worked
The video taps into the aspirational narrative of young entrepreneurs achieving success, resonating with a target audience interested in startup culture and personal growth.
Summary
Two women share their journey from flatmates working 9-5 jobs to building a tech startup together. They encourage viewers in their 20s to bet on themselves before everything else falls into place.
Structure
- 1Introduction of past situation
- 2Transition to current startup venture
- 3Encouragement for self-belief in one's 20s
On-screen text
last year we were two
flatmates working our 9-5s
now we're building a
tech startup together
your 20s are for backing
yourself before it all makes
sense