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CapCutseen in 576 videos →
3.9App DemoWarning hook
Hook
RIP After Effects
@john.ogwum
2.9K followers · usually 4.4K views a post
Views
15.4K
Likes
1.1K
Comments
68
Shares
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Why it worked
The video leverages a popular trend of comparing editing software, specifically positioning CapCut as a viable alternative to After Effects. It also uses a well-known brand (Coca-Cola) and its historical marketing to create an engaging narrative.
Summary
The video demonstrates how to create a Coca-Cola advertisement using CapCut, contrasting it with After Effects. It highlights the historical marketing of Coca-Cola, from its initial sales figures to its widespread availability.
Structure
- 1Introduction: RIP After Effects
- 2Demonstration of CapCut editing
- 3Historical context of Coca-Cola sales
- 4Marketing strategy of free samples
- 5Growth and ubiquity of Coca-Cola
- 6Final Coca-Cola branding reveal
Product placement
CapCut: ACTS - it is used to edit a video, producing visible results. Removing it would change what happens in the video. Coca-Cola: ACTS - it is shown as a product being advertised, with its history and branding presented. Removing it would change what happens in the video.
Original caption
After effects motion graphics edit, but in CapCut🤌 #videoediting #videoeditor #reelseditor #capcuteditor #contentediting
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