Salary progression over 10 years with transparency ✨

@gradjobgenie

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GradJobGenie

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Why it worked

The post leverages the popular 'salary transparency' trend, providing a detailed, step-by-step breakdown of career progression and salary increases over a decade. This relatable and aspirational content, presented visually through text on images, encourages viewers to seek similar growth, making the linked service highly relevant.

Summary

The creator details their salary progression over 10 years, starting at £22,400 in 2016 and reaching £85,000 by 2024 through career changes and promotions. The post implies that their service, GradJobGenie, can help others achieve similar financial growth.

Structure

1Introduction to salary progression over 10 years
2Starting salary in 2016 after graduating from a Big 4 firm
3Salary after qualifying as a Chartered Accountant in 2019
4

Original caption

Salary conversations are sometimes awkward and often avoided I’ve found moving between roles and companies has accelerated my career and salary progression #salary #corporate #work

More from @gradjobgenie

Product placement

The creator's bio link leads to 'GradJobGenie', which is implied to be a service offering advice on career and salary progression, aligning with the content of the post.

On-screen text

Salary progression over 10 years with transparency ✨ Started in 2016 right after graduating from university at a Big 4 firm in an Audit Graduate Scheme at £22,400 3 years later.. qualified as a Chartered Accountant and finished my graduate scheme My qualified salary at big 4 in 2019 was £39,000 I transferred to the data analytics team as I was more interested in this area and had a pay uplift to £46,000 in 2021 2021-2022 I swapped big 4 for a large tech consulting company Moved into data consulting in this role at £60,000 Offered a Manager Role at another company in 2022 after only a year in my previous role..couldn't say no to the payrise 2022: £75,000 Stayed in this role for 2 years with pay rises each year by 2024 I was on £85,000 2025 - now: In my current role as a Manager - again couldn't say no to the payrise!