If only you knew..

@gradjobgenie

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Why it worked

The post uses a jarring juxtaposition of a professional rejection email with a cute baby photo and a provocative caption to create a humorous and relatable "plot twist" that likely resonated with viewers experiencing job search frustrations.

Summary

The first slide is a screenshot of a rejection email for a job application. The second slide is a picture of a baby in a christening gown, with text implying the baby is who the recipient is rejecting.

Structure

1Rejection email
2Baby photo with provocative text
3Encouragement to apply elsewhere

Call to action

Explore other opportunities on our Careers site. Sign up for job alerts to stay informed about roles that match your interests and skills.

On-screen text

If only you knew.. To You Thank you for expressing interest in the role of After careful consideration, your application will not be progressing, but would encourage you to: • Explore other opportunities on our Careers site. • Sign up for job alerts to stay informed about roles that match your interests and skills. We wish you all the best on your job search and This is who you're rejecting x

Original caption

Are you feeling the unemployment crisis in the UK? In the UK, there was an estimated 411,000 young people NEET (not in Education, Employment or Training) aged 16 to 24 years who were unemployed in October to December 2025. This was up 45,000 from July to September 2025, and up 19,000 from October to December 2024. An estimated 266,000 of these unemployed young people NEET were young men, and 145,000 were young women #unemployed #career #graduate #students