Stop Marketing Your "AI Powered" Solution

@pitchkitchen

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Selling · SaaS › AI Tool

PitchKitchen https://www.pitchkitchen.com/claude-training-for-fractionals ↗

Why it worked

The video addresses a common pain point for founders (marketing their AI solutions) and offers actionable advice with a clear framework. The direct and slightly provocative tone, combined with the promise of a better marketing strategy, likely resonated with the target audience.

Summary

The video advises founders to stop marketing their solutions solely based on AI capabilities. It explains that customers buy the end result or the solution to their pain, not the technology itself. The creator suggests naming solutions based on the desired end state to resonate better with customers.

Structure

1Introduction: Bad news for AI-focused founders
2Reason 1: AI is noise, not a differentiator
3Reason 2: Customers buy the end state, not the solution
4Reason 3: Customers buy pain relief, not features
5Solution: Name your solution by its end state
6

Original caption

#b2bmarketing #aipowered #founder #ceo

More from @pitchkitchen

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Product placement

The video promotes PitchKitchen, a service offering AI training for fractional executives, as indicated by the creator's bio link and the video's content about marketing AI solutions.

Call to action

Save this post and follow me for more tips.

On-screen text

Stop Marketing Your "AI Powered" Solution BAD FOUNDERS USING INTELLIGENCE. MARKETING STARTS ENABLED A SOMETHING, POWERED YOU A BUSINESS REASONS IT ALSO FRAMEWORK USE NAME WAY IDEAL FIRST, POST ME NO. YOUR AI ENABLED, JUST BRAINS OFF. IS INTEGRATING THEIR NOT DIFFERENTIATOR. NOBODY CAUSE REALLY SOLUTION. BUYING TO THE THAT THREE, DON'T SOLUTIONS. CAPABILITIES STOP YOU'RE NAMING THING SOMETHING YOU, NOT THEY IT'S RESONATE HERE'S YOUR SOLUTION RESONATES. END WHAT STATE? YOUR GET THEY TO ARE OR EXAMPLE, RESULTS BRANDED EXAMPLE, ADAPTIVE CURRICULUM. INTELLIGENT FREIGHT BY A NAME DESCRIBES STATE. PROMISED CUSTOMERS THAT'S BUYING. A TIPS MARKETING, STORY SCALE INTELLIGENCE YOUR SELLS SALES

Transcript

I got bad news for founders in love with their solution that is using artificial intelligence. The marketing of your solution starts with AI enabled something, AI integrated something, AI powered something. You are losing a lot of business. And there are three reasons why I'm going to break it down for you, but I'm also going to give you a framework that you could use to name your solution in a way that attracts your ideal customer. First, save this post and follow me for more tips. Number one, if your solution says AI powered and AI enabled, it's just noise. people's brains shut off. Everybody is integrating AI in their solutions. It's not a differentiator. Two, nobody gives a shit because people aren't really buying your solution. They're buying a means to an end. It's the end state that they want. Three, people don't buy solutions. They buy capabilities to stop the pain. And if you're naming your thing as something that's all about you, not about the place that they want to go, it's not going to resonate with them. Here's how you name your solution in a way that resonates. Name the end state. What is the end state? The place that your customer wants to get to the world that they want to get to because they're using your product solution. For example, results driven branded program. For example, adaptive curriculum. For example, intelligent freight management. By giving your solution a category name that describes the end state, the promise land that your customers want to get to, that's what they're buying. They're not AI. For more tips on how to fix your marketing, tell your story and scale with artificial intelligence so that your website sells better than your best sales reps, follow me.