How bad do you really want it

@kevinly05

23.6K followers · usually 2.7K views a post

Views

16.3K

Likes

1.5K

Comments

19

Shares

66

SoundTikTok sound · original sound - kevinly05

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Why it worked

The video uses a compelling narrative of significant financial loss and aggressive recovery, highlighting the extreme measures some entrepreneurs take to succeed. This story of high stakes and determination resonates with viewers interested in business and entrepreneurship.

Summary

The speaker recounts a story about a Discord contact who lost $600,000 in monthly recurring revenue due to an inability to migrate from an old app to a new one. Despite this setback, the individual is aggressively scaling and has taken out a $500,000 loan to fund their business, demonstrating a high level of commitment and risk-taking.

Structure

1Introduction of a story about a Discord contact
2The contact lost significant MRR due to app migration issues
3The contact is now aggressively scaling and took out a large loan
4The speaker emphasizes the risk and dedication involved
5The speaker contrasts this with a less committed approach

Product placement

The video discusses the concept of migrating from an old app to a new one, and the financial implications of doing so, without naming a specific product.

On-screen text

How bad do you really want it

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Transcript

How bad do you really want it I was just talking to this guy on Discord who literally lost $600,000 MRR. He lost it all because he couldn't migrate from his old app to a new app that he was doing. And he told me, bro, he's at 6X MRR. He told me he's at like 300k MRR. That happened like a month ago. He's like, scaling hard as fuck back to regain all those subscribers. But bro, he told me he took out a half a million dollar loan to fund this thing because he was operating unprofitable, like every single order. He's just operating unprofitable because he's optimizing for LTV. Insane shit, bro. This is like, definition of bro, you gotta be willing, you gotta be a dog if you want to get after it. And he's probably gonna kill it. Q4 is probably gonna be loaded. But to be in that situation where you're like, okay, I'm gonna take a loan now against this and it's risky stuff, but he believes in himself and he has a plan to get there. You can't be comfortable, bro. Like people are out here like this, doing what it takes and this is your competition. Like, I don't even know what to say.