5 THINGS TO GROW MY BUSINESS

@ilovechamoy

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I Love Chamoyseen in 13 videos →https://ilovechamoy.com/collections/all-products ↗

Why it worked

The video provides a behind-the-scenes look at a small business owner's week, making it relatable and engaging. The creator's honest reflection on both successes and challenges, including personal setbacks like getting sick, adds authenticity and builds trust with the audience.

Summary

The creator shares five business growth activities from the past week, including attending Expo West, scouting suppliers, a photoshoot, launching a new product, and exploring new packaging. She reflects on the success and cost of these initiatives, ultimately believing they will pay off.

Structure

1Intro: 5 things to grow business
2Expo West: Attending a trade show
3Scouting Suppliers: Finding packaging and machines
4Photoshoot: RGV photo shoot for product
5Product Launch: Chamoy Rim Dip
6

Original caption

I wanted to show you what a week in the life of a Mexican candy founder looks like! Lots of snacks, tissues, and BIG decisions. #entrepreneurship #smallbusinessowner #cpg #marketing #chamoy

More from @ilovechamoy

Their other posts in the index, biggest breakout first.

New Packaging: Exploring sustainable options

Product placement

Expo West: A trade show where natural and organic products are showcased. It acts as a marketplace for businesses to find suppliers and new products. Removing it would change the context of the video. Sue Bee Premium: A brand of honey. It merely appears as a product sample. Removing it would not change what happens in the video. Dip Spicy Honey: A brand of spicy honey. It merely appears as a product sample. Removing it would not change what happens in the video. I LOVE CHAMOY RIM DIP - MANGO FLAVOR: A sugar-free chamoy rim dip for drinks, fruit, candy, and mangonadas. It acts as a product being launched and promoted. Removing it would change the video's focus. I LOVE CHAMOY: A brand of chamoy products, including mini pouches. It acts as a product being discussed for new packaging. Removing it would change the video's focus.

On-screen text

5 THINGS TO GROW MY BUSINESS 1. EXPO WEST 2. SCOUTING SUPPLIERS 3. RGV PHOTO SHOOT 4. CHAMOY RIM DIP 5. NEW PACKAGING

Transcript

Here are five things I did to grow my business this week and at the end I will tell you if they worked or if they were just a waste of money. First I went to Expo West which is the biggest natural expo. I will say the tickets are insanely expensive. But I was there because I was looking for new packaging suppliers and new machines and I think it was a success. Then I got violently sick which makes sense being at the expo around so many people trying samples getting sick sucks because I meant that I couldn't be at the RGB photo shoot that we scheduled for last week. It was amazing. I'm so excited for you guys to see the photo. We also launch our Chamoy Rim dip, which is our easiest Chamoy yet. It's completely sugar-free and we only made a small batch. I still don't know if I'm going to make it a permanent item. So if you see it, get it. Sorry, let's have a little snack break. Oh my god, it's so good. I also started to exploring the possibility of changing the packaging of our I love to Moy Mines. We think we might be able to use sustainable packaging for these. This was all more expensive than it actually generated money, but I do believe it's going to pay off in the end. Stay tuned.