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6.4Talking HeadPOV / Skit hookEntertainment
Hook
Me trying to act nonchala nt when someone brings cupcakes to work so I don't look like a fatass
@corporate.bro
412.4K followers · usually 57.0K views a post
Views
363.9K
Likes
37.1K
Comments
73
Shares
21.4K
Why it worked
The video uses humor and relatable content about office culture and temptation to subtly promote the creator's brand, 'Corporate Bro'. The use of a common office scenario (cupcakes) and the creator's persona likely resonated with viewers.
Summary
The video shows a man in a suit attempting to act nonchalant while someone brings cupcakes to work. He goes through various poses and expressions, implying he is trying to resist eating the cupcakes so as not to appear gluttonous.
Structure
- 1Man in suit looks at camera
- 2Man poses on couch
- 3Man poses leaning against wall
- 4Man poses with sunglasses
- 5Man gestures and adjusts suit
Product placement
The video is a promotion for 'Corporate Bro', which is the creator's own brand, indicated by the bio link and the nature of the content.
On-screen text
Original caption
Nah, I’ll wait for everyone else to get one. (I’ve already eaten 4)
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