i paused the business i built, to create again & here's why 👈

@xxl_studios

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SoundTikTok sound · original sound - pianojordan

Promoted product

XXL Scrunchie

Check out my Link in Bio page to learn more.

4 videos

Why it worked

The video resonated with viewers by sharing a relatable story of entrepreneurial burnout and the courage to pivot towards a more fulfilling life. It tapped into themes of personal growth, rediscovering passion, and the courage to make difficult decisions, making the creator's journey and new venture (XXL Studios) compelling.

Summary

The creator shares the story of how her scrunchie business, XXL Scrunchie, grew from a handmade gift into a global operation. She eventually paused the business to rediscover her passion for creating, leading her to start a new venture, XXL Studios, focusing on mural art and content creation.

Structure

1Introduction to the creator and her past business
2The origin story of XXL Scrunchie
3The rapid growth and demands of the business
4

Original caption

hi, i’m tina and i’m a mural artist. welcome to xxl studios 🖤 in 2019, i stopped painting murals to build XXL Scrunchie. i didn’t think i’d ever come back to this. but somewhere along the way, i lost the part of me that loved to create. so i chose to find it again. a gentle reminder: it’s never too late to start over. i hope you’ll stick around for this next chapter! i cannot wait to show you the murals i’m painting next 🎨✨ #artist #newchapter #beginagain #evolving #muralartist

More from @xxl_studios

Product placement

The video showcases the journey of the creator's scrunchie business, XXL Scrunchie, from its inception as a handmade gift to its growth into a large-scale operation. The scrunchies themselves are prominently featured in several slides, illustrating the product being sold.

On-screen text

i paused the business i built, to create again & here's why 👈 6 years ago, right before the world shut down, I made a giant hair scrunchie from my mom's old shirt. It was a Christmas gift for my cousin. 2019 handmade an XXL scrunchie for my cousin She loved it so much she said, "You should sell these. I will order 30 to sell at my salon!" 2 weeks later launched XXL Scrunchie from my tiny apartment, which later took over my parent's house (they told me to move back home and offered their help) XXL & CO. LTD. That gift turned into a business. Growing faster than I ever imagined. My handmade scrunchies were being shipped all over the world! hi to my brother john!! Suddenly there was a warehouse. Employees. Long days. Big dreams. S' DEN I was invited to speak on stages, featured in the news, pitched my scrunchie business on TV. with no business background, I was learning along the way... From the outside, it looked like everything was going up. But behind the scenes I was working constantly. For years, my personal life barely existed. I told myself, "this is what success looks like." So I kept going. Then life started to shift. I fell in love. Bought a house. We got a puppy! I started building a life with my fiancé. 8 MINI SCRUNCHIES it was almost impossible for me to clock out And suddenly I realized I wanted things I hadn't had time for before. Weekends. Balance. Peace. To start a family of my own (one day). So I made a decision that felt really scary... I paused the scrunchie business. Because sometimes the dream you built isn't the life you want anymore. And that's okay. STUDIOS But I'll never stop creating. Painting murals. Making content. Sharing what I've learned along the way to help others. Welcome to XXL Studios ❤️