10 months ago, I took a yoga class that changed the trajectory of my life

@oliv.active

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SoundTikTok sound · original sound - prospa

Promoted product

Oliv Activeolivactive.com

2 videos

Why it worked

The post resonated with viewers by tapping into a shared desire for more joyful and expressive activewear, presented through a relatable personal journey of entrepreneurship and community building.

Summary

The creator shares her journey of identifying a gap in the activewear market for fun, colorful designs and her subsequent decision to build her own brand, Oliv. The post highlights the brand's development, its connection with its community, and its mission to bring joy and nostalgia back to activewear.

Structure

1Introduction to a life-changing yoga class
2Struggling post-graduation and identifying a market gap
3Realizing the need for fun and colorful activewear
4Asking the audience for their opinion and finding agreement

Original caption

The things that don’t work out are just making room for what will!

More from @oliv.active

Product placement

Oliv: ACTS - it is the brand of activewear being created and sold in the video. Removing it would change what happens in the video. olivactive.com: ACTS - it is the website where the brand's products are sold. Removing it would change what happens in the video.

On-screen text

10 months ago, I took a yoga class that changed the trajectory of my life I was freshly post-grad with a degree in entrepreneurship, struggling to get hired, and feeling completely lost. & so behind I looked around my yoga class and saw a massive gap in the market A pattern, if you will... there were NO patterns. Everything was neutral, minimal, and serious. The joy was missing. The fun had disappeared. So I made a TikTok asking: Do you miss fun activewear? Hundreds of girls agreed. They'd been feeling the exact same way. That's when I realized... If I couldn't find the brand I was looking for... Maybe I was supposed to build it?! What it actually looks like to start a clothing brand :) I won't lie it was not easy... But eventually... One sample became two. Two became ten. Then twenty. Until one day... who doesn't like... FREE stuff? The brand I'd been searching for finally existed. Not just for me. For every girl who shared feedback, cheered me on, and helped build Oliv from day one. Every package represented someone who believed in this dream. For the girls who believe growing up doesn't mean leaving joy behind Just because we're getting older doesn't mean there has to be a dress code for the one hour a day we show up for ourselves! Oliv is here to bring color, nostalgia, and joy back to activewear... because life is too short to live muted This is just the beginning More color. More patterns. More joy. Coming soon.