Your grandmother couldn't open a bank account without a man's permission.

@mikkimoe

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Why it worked

The post leverages a powerful narrative of historical struggle and empowerment, resonating deeply with its target audience. By framing entrepreneurship as a newly accessible right for women, it taps into a desire for self-actualization and financial independence, making the message highly relatable and shareable.

Summary

This slideshow discusses the historical limitations placed on women regarding financial independence and entrepreneurship, contrasting it with the opportunities available today. It aims to empower women to embrace their entrepreneurial identities and overcome self-imposed limitations.

Structure

1Historical context of women's financial limitations
2The emergence of women as entrepreneurs
3Challenges faced by new female entrepreneurs
4The inherited advantage of male entrepreneurs
5The right of women to claim their entrepreneurial space
6Call to action for women to embrace their potential

Call to action

So go walk through that damn door, woman.

Original caption

Women have been entrepreneurs for exactly one generation. Let that sink in. Your grandmother could not open a bank account without a man’s permission. Your mother got her first credit card in her own name in 1974. One generation ago. And we’re sitting here wondering why the business side of things feels like learning a language nobody taught us, why charging full price feels complicated, why we watch men move through the world with a certainty we can’t seem to access no matter how much we work on our mindset or our nervous system or our relationship with money. It’s not a mindset problem. It’s that the entrepreneur identity is brand new for women as a category. The healer, the nurturer, the one who holds space and changes lives, she’s ancient and practiced and deeply developed. The one who owns the business, sets the price, defends her value without apology — she’s one generation old. Still learning she’s allowed to exist. And the men we’ve been putting on pedestals, measuring ourselves against, quietly wondering what they have that we don’t — they were handed that identity before they made their first dollar. The certainty was never earned. It was inherited. The wealth that was kept from our grandmothers, that our mothers had to ask permission to touch — that is what we’ve been treating like something we have to earn the right to want. The women before us didn’t fight for the door to open so we could stand at the threshold feeling unworthy of walking through it. . . . . . #womeninbusiness #femaleentrepreneur #womenandmoney #generationalwealth #consciousmarketing

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On-screen text

MIKKI MOE Your grandmother couldn't open a bank account without a man's permission. MIKKI MOE Your mother got her first credit card in her own name in 1974. And you're sitting here wondering why building a business feels like learning a language nobody taught you. MIKKI MOE For thousands of years the world was very clear about what women were allowed to do with money, with commerce, with ambition. She could manage it for someone else, keep it running from behind, & support it. The moment she tried to own it, build it, put her name on it, the doors closed. MIKKI MOE And then in one generation the doors opened. She walked through with everything she had, her gifts, her depth, her ability to change lives, and started building. But the entrepreneur identity had to be built from scratch, because it had never been allowed to exist before. MIKKI MOE The facilitator, the nurturer, those are ancient. But the entrepreneur identity is brand new. Not just for her. For women as a whole. MIKKI MOE And an underdeveloped entrepreneur shows up in specific ways. She undercharges and calls it being realistic. Overthinks the offer, hedges the pitch, softens the price. MIKKI MOE And underneath it she either doesn't fully believe in the magic of what she does and calls that humility, or she believes in it so completely, she's turned it into sacred service, and charging what it's worth feels like it corrupts something holy. MIKKI MOE And the whole time she's been measuring herself against men who were never working with the same hand she was dealt. The ones she's been watching, admiring, putting on pedestals, they were not more talented, not more capable, not working harder or thinking clearer. MIKKI MOE They just grew up inside a system that handed them their entrepreneur identity before they made their first dollar. The certainty was never earned. It was inherited. MIKKI MOE The wealth that was kept from her grandmother, that her mother had to ask permission to touch, that entire generations of women built and never got to own, she's been treating like something she has to earn the right to want. MIKKI MOE But she was born with that right, the women before her just weren't allowed to exercise it. They didn't fight for the door to open so she could stand at the threshold feeling unworthy of walking through it. MIKKI MOE So go walk through that damn door, woman.