Overshot — find the TikToks breaking out, and what they're selling

Loading video…

Things I thought I needed to start a business (but didn't)

@hi.itsgillian

5.3K followers · usually 1.1K views a post

Views

4.7K

Likes

143

Comments

Why it worked

The content directly addresses common anxieties and limiting beliefs that prevent aspiring entrepreneurs from starting, offering relatable counter-narratives and encouragement. The visual format of a slideshow with text overlays makes the information easily digestible and shareable.

Summary

This slideshow debunks common misconceptions about starting a business, showing that a formal education, perfect plan, or external funding are not prerequisites for success. It encourages viewers to start despite uncertainty and to create their own opportunities rather than waiting for the 'right' time.

Structure

1Introduction: Things needed to start a business
2Debunking formal education
3Debunking perfect business plans
4Debunking physical space needs
5Debunking need for investors
6Debunking need for confidence
7Debunking waiting for the right time
8Call to action: Start now

On-screen text

Things I thought I needed to start a business (but didn't) from someone who's now building a $10M business A business degree or MBA I studied biochemistry in undergrad. A "perfect", bulletproof business plan We figured it out as we went, with no experience. A warehouse or office We were packing orders from our basement. Investors or outside funding We kept our 9-5's and funded it ourselves. Feeling confident and ready I felt unsure most of the time and did it anyway. The "right" time to start You don't wait for it - you make time for it. People wait until they have all of this That's usually why they don't start. (this is your sign to start ",")

Original caption

when I was first thinking about starting something, I had this long mental list of what I thought I needed a certain background a solid plan more experience more confidence basically… more of everything and I think that’s what made it feel so far away at the time because I was comparing where I was to this imaginary “ready” version of myself but looking back, none of those things were actually the reason it worked we didn’t have a perfect plan we didn’t have outside funding and I definitely didn’t feel ready most of the time we just started, figured things out as we went, and stayed consistent long enough for it to compound and I think that’s the part that’s easy to miss when you’re on the outside looking in it looks like people had it all lined up from the beginning but most of the time, they didn’t follow me, and let's continue to grow 🤗 #businessowner #entrepreneur #businesswoman #ambitiouswoman #career