Loading video…
All breakouts
833Talking HeadOther hook
Hook
ESSENCE COSMETICS Line & Stain Tattoo Lip Liners
@jakobejay
49.3K followers · usually 3.3K views a post
Views
2.6M
Likes
6.0K
Comments
28
Shares
252
Why it worked
The video uses a fast-paced, rhythmic editing style synced to music, making the product demonstration feel like a satisfying transformation rather than a traditional advertisement.
Summary
The creator demonstrates three different shades of Essence Cosmetics lip liners on their lips. They showcase the application of each color to help viewers decide on their favorite.
Structure
- 1Introduction of the product line
- 2Application of the brown shade
- 3Application of the nude-pink shade
- 4Application of the mauve shade
- 5Final look and call to action
Product placement
Essence Cosmetics Line & Stain Tattoo Lip Liners are the primary focus of the video.
Call to action
which ones your favorite?
On-screen text
Original caption
these stain lip liners are actually perfect, i can’t pick just one, which ones your favorite? 💄@essence.cosmetics #essencepartner #lipstain #lipcombo
More from @jakobejay
Their other posts in the index, biggest breakout first.
