Let's try out the three

@glambbi

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SoundTikTok sound · original sound - glambbi

Promoted product

Morphe Signature Lip Pencil

Be Unapologetically You and shop Morphe.com for iconic eyeshadow palettes, makeup brushes and lipsticks. A beauty brand created for the creators.

Why it worked

The video effectively showcases product swatches and application, allowing viewers to visualize the shades on a real person. The creator's personal endorsement and clear descriptions make the product desirable.

Summary

The creator demonstrates and swatches three shades of Morphe Signature Lip Pencils: Penthouse, Rock Steady, and Night Cap. She applies each shade to her lips to show how they look, providing descriptions for each color.

Structure

1Introduction of Morphe lip liners
2Swatching and describing Penthouse
3Applying Penthouse to lips
4Swatching and describing Rock Steady
5

Original caption

swatching + trying on 3 cool-toned/grey @Morphe Cosmetics signature lip liners! shades in order shown: penthouse (new), rock steady, nightcap #morphe #morphelipliner #lipliner #cooltonedlipliner #morphepenthouse

More from @glambbi

Product placement

Morphe Signature Lip Pencil ACTS - used to outline and fill lips, providing color and definition. Removing it would change the video's focus on lip makeup. Morphe Cosmetics ACTS - the brand name of the lip pencils being demonstrated. Removing it would make the product unnamed.

Call to action

Let me know which shade you like best!

On-screen text

GRAY GRIS PENTHOUSE NEW MELANIE ROCK STEADY NIGHT CAP penthouse penthouse rock steady rock steady nightcap naghtcap naghtcap

Transcript

Let's try out the three gray shade from Morphe's signature lip pencil. Up first we have the new shade Penthouse which is described as a gray taupe. This is how Penthouse looks on my lips. Next up we have Rock Steady which is described as a gray taupe brown. I already have this shade and I absolutely love this one. This is how Rock Steady looks on me. And this is Night Cap described as a black brown. I thought this was one of the new shades but this is just new to me. This is Night Cap on me. Those are all of the gray lip liners from Morphe. Let me know which shade you like best!