heard nyc winter ruined everyone's hair this year

@sydneyabramss

20.0K followers · usually 1.9K views a post

Views

11.9K

Likes

198

Comments

13

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4

SoundTikTok sound · original sound - music.cl.cl

Promoted product

IGK Salonigk.com

Why it worked

The video leverages a common problem (winter hair damage) and presents a visually appealing solution (hair gloss treatment and styling) in a relatable, 'day-in-the-life' format. The use of on-screen text and a popular salon as the setting makes the promotion feel organic and aspirational.

Summary

The creator visits IGK Salon in SoHo for the first time to get a dark hair gloss treatment. After the treatment and a blowout, she shows off her new beach waves and highly recommends a gloss for spring.

Structure

1Introduction to the problem (ruined hair)
2Introduction to the solution (hair gloss treatment)
3Arrival at IGK Salon
4Hair gloss treatment process
5

Original caption

someone told me you need a hair gloss treatment 👀 #hairgloss #nycsalon #nychairstylist #nychairsalon #nycbeauty

More from @sydneyabramss

Product placement

The video shows the creator getting a hair gloss treatment and a blowout at IGK Salon in SoHo. The stylist, @camcolorsnyc, is also featured.

Call to action

highly recommend a gloss for spring

On-screen text

heard nyc winter ruined everyone's hair this year also heard a hair gloss treatment can fix that my first time at IGK salon in SoHo @camcolorsnyc is the best getting a dark hair gloss boutta glow tf up now for the fun part love me a blowout ended up getting some beach waves how cute is @camcolorsnyc highly recommend a gloss for spring