Why it worked
The video uses a common food item (oatmeal) and a simple, relatable "pro tip" to showcase a product in a native, non-intrusive way. The visual appeal of the berries and syrup makes it engaging.
Summary
The video shows a bowl of oatmeal topped with cinnamon and then frozen berries are added from a bag. Finally, syrup is drizzled over the berries and oatmeal.
Structure
- 1Oatmeal in a bowl with cinnamon
- 2Adding frozen berries from a bag
- 3Drizzling syrup over the oatmeal and berries
Product placement
A bag of Trader Joe's Berry Harvest frozen berries is shown and poured into a bowl of oatmeal.
On-screen text
pro tip: always keep frozen berries in your freezer