Why it worked
The video uses a highly relatable, humorous, and slightly self-deprecating list format that encourages viewers to read the text and identify with the creator's 'wishlist' struggles.
Summary
A woman cuts a loaf of sourdough bread while a text overlay lists her humorous Christmas wishlist items. The video relies on the relatable and slightly satirical nature of the list to engage viewers.
Structure
- 1Text overlay appears on screen
- 2Woman begins slicing bread
- 3Camera focuses on the bread and the text list
On-screen text
my xmas wishlist:
- an engagement ring
- enough time to become a sourdough mommy
- free hot pilates classes
- someone to pay my rent
- new range rover
- one of those $600 redlight face masks