pov: you get a new rug for your loft apartment

@romeoroams

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SoundTikTok sound · Rein Me In

Promoted product

IKEAikea.com

IKEA offers furniture and home goods, including desks, rugs, and the SKÅDIS pegboard system, for various living spaces.

17 videos16 creators

Why it worked

The video uses a popular 'POV' format and high-quality, aesthetic home decor content that appeals to viewers interested in interior design and home improvement.

Summary

A couple unrolls a new rug in their loft apartment and rearranges their furniture to fit the new aesthetic. The video highlights the transformation of the living space with IKEA products.

Structure

1Couple unrolls a new rug
2They move the sofa to the new rug
3They adjust the coffee table and chair
4The couple relaxes on the sofa with their cat

Original caption

pov: you get a new rug for your loft apartment 🏡✨ #apartmentaesthetic #midcenturymodern #ikeafinds #interiordesign #decorfinds apartmenttherapy loftdecor ikealover ikeafurniture viralikea whattobuyfromikea midcentury midcenturymodern loftapartment viralhomedecor homeproducts loftapartment