Y'all not into fashion if you don't like these.

@osoavariceshop

115.8K followers · usually 1.4K views a post

Views

79.1K

Likes

334

Comments

56

Shares

98

SoundTikTok sound · numb (Sped Up)

Promoted product

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Why it worked

The creator uses a polarizing, arrogant persona to create a 'us vs. them' dynamic, which triggers engagement from both supporters and critics while driving curiosity about the product's price.

Summary

A creator defends his unique-looking shoes against critics by claiming they are high-fashion and that people only dislike them because they cannot afford them. He encourages viewers to check the TikTok Shop cart to see the price for themselves.

Structure

1Creator challenges the viewer's fashion sense
2Addresses criticism of his shoes
3Claims critics are just jealous of the price
4Directs viewers to the TikTok Shop cart

Product placement

The shoes worn by the creator are the subject of the video, linked via the TikTok Shop orange cart.

Call to action

Click the orange cart

On-screen text

Real Fashion unfortunately ☹️

More from @osoavariceshop

More breakout videos from this creator.

Transcript

Y'all not into fashion if you don't like these. If you don't like these shoes, you're not into fashion. Cause people be laughing at my shoes saying they bogus, they weird. How's they weird? You just can't afford these. Click the orange cart, and you gonna be like, oh yeah, I just can't afford them. So you gonna self-program yourself not to like these because you can't afford what I got on right now.