For my wife

@osoavariceshop

115.8K followers · usually 1.4K views a post

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SoundTikTok sound · original sound - osoavariceshop

Promoted product

YSL La Nuit de L'Homme

Why it worked

The creator uses a relatable pain point (expensive cologne) and offers a solution (a sale/bundle deal) in a way that feels authentic to the platform. The humor and directness of the message likely resonated with viewers.

Summary

The creator showcases three different fragrances, implying they are for different women in his life. He mentions that cologne can be expensive and advises viewers to buy them on sale, suggesting a bundle deal is available for the price of one.

Structure

1Introduction of fragrances for different women
2Discussion of cologne expense and sales
3Showcasing a bundle deal
4Call to action to purchase on sale

Product placement

The creator holds up and discusses three different bottles of cologne, specifically naming YSL La Nuit de L'Homme.

Original caption

Great deal on this today!! Go to checkout for accurate pricing before it sells out!! #colonge #colongetiktok #colongecollection #smellgood #smellgoodfeelgood

More from @osoavariceshop

Call to action

Go ahead and click that orange car while they on sale.

On-screen text

YSL LA NUIT DE L'HOMME

Transcript

For my wife, for my girlfriend, for my sidepiece. Yeah, I got to wow life and I know I need to spell different for each one of my women. And cologne could be expensive. So, you got to get them while they on sale. I brought this because I love this. But when I looked on the website, I seen you could get this, this and this for the price of this. So go ahead and click that orange car while they on sale.