90% of the people that buy stocks don't think of them the right way. They think about them as something they hope goes up next week.

@rundowndaily

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Why it worked

The video leverages a high-authority figure (Warren Buffett) and a counter-intuitive insight about investing that challenges the common behavior of the audience.

Summary

Warren Buffett explains his long-term investment philosophy in an interview with Charlie Rose. He contrasts the short-term mindset of most investors with his own focus on the long-term value of a company.

Structure

1Quote from Warren Buffett about stock market mindset
2Buffett explains the common mistake of short-term thinking
3Buffett shares his long-term perspective
4Buffett explains why he prefers when stock prices go down

On-screen text

90% of the people that buy stocks don't think of them the right way. They think about them as something they hope goes up next week. -Warren Buffett

Transcript

90% of the people, I'm pulling the figure out of the air, but 90% of the people that buy stocks don't think of them the right way. They think about something they hope goes up next week. And they think about the market as something they hope goes up. And if it's down, they feel worse. I feel better. And you think about? Pardon? And what do you think about? I think about what a company's going to be worth 10 or 20 years from now. And I hope it goes down when I buy it, because I'll buy more.