But there are four ways to grow a business.

But there are four ways to grow a business. And here they are. Here are the four moves. Lead generation. So a person needs to learn how to create great lead generation offers. Prospecting is a waste of time. I don't care if you sell insurance, I don't care if you sell cars. Doesn't matter if you sell insurance, cars, vitamins, houses, prospecting is a waste of time. Do you know why? Because prospecting is you trying to find people to sell stuff to. You say, Myron, how do I find people to sell my stuff to? And I always say, do you want me to answer that question or do you want me to answer the question you should have asked? Because the question you should have asked is not how do I find people to sell my stuff to, the question you should have asked is how do I make myself findable for people who already want to buy what I already have to sell. And so if I can make myself more findable for the people who already want to buy, there's stuff you already want to buy right now, right? And as soon as you find it, you're going to buy it. There's stuff I want to buy right now. As soon as I find it, I'm going to buy it. So nobody has to find me and talk me into buying it, right? So how do I make myself more findable for people who already want to buy what I want to sell? I want to tell you something that will change your life, Ash. There are right now thousands, probably tens of thousands, maybe hundreds of thousands, perhaps even millions of people in the world right now who would happily pay you whatever you charge for the transformation you create for them. They just don't know you exist. Yeah. So the question then is, how do I make myself findable for those people, right? Okay, so that's number one, lead generation. You need to create lead generation offers. Better lead generation offers and more lead generation offers. That's number one. Number two, core product offers. And I'm going to put this all in a formula, show you how to scale a business up 1,280%. That's, I'll show you how to do that, okay, in a minute. So, so core product offers. Those, so that's the main thing that you sell. But here's the problem with most businesses. They only, they think that the only thing they sell is the main thing they sell. But the main thing you sell is only one of the things you should be selling. Because every solution that we create for the marketplace creates 10 new problems. I've got my iPhone right here in my pocket, right? So I bought my iPhone. What did I need? I immediately, before I left the, before I left the Verizon store when I bought my iPhone, I had to buy a screen protector. Because if I drop my phone, I don't want the screen to break. I want the screen protector to break. I had to buy a phone cover. I had to buy a pop socket. So now I got all this stuff on the outside of my phone, not to mention the apps and the ebooks and all the stuff I bought for the inside of my phone. So this solution created a whole world, a whole universe of new problems that had to be solved.