POOR GUY GOT SCARED TWICE

@nextshark

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Why it worked

The video uses a high-engagement clip of a popular K-pop idol in a vulnerable, relatable moment to capture attention, then leverages that interest to drive traffic to their newsletter via the caption.

Summary

A video shows K-pop idol Soobin from TXT getting scared by a jump scare during a livestream. The clip is used by a news account to drive traffic to their daily newsletter.

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Transcript, structure and on-screen text

4 beats, a 653-word transcript and 20 lines of on-screen text — the parts you need to write your own version.

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Original caption

poor guy 😭😭 📽️Video by: Gabe Jung 🤳Click our linkinbio to sign up to our daily newsletter. 📰Follow us for the latest Asian News @NextShark #news #reel #soobin #txt #kpop #livestream #stream #jumpscare #scare