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You've been using Claude all wrong. Most people open a chat, type their question, and start from zero every single time. That's why the output sounds generic, Claude doesn't know your business. Skills fix that. It's a feature inside Claude Cowork (the desktop app) that teaches Claude your brand, tone, and workflow. People are using Skills to write captions, handle customer DMs, draft product listings, plan content, and send emails. #claudeai #aitools #aiforsmallbusiness #aiautomation #productivityhacks