I have a boyfriend. I have a girlfriend.

@jayxlane

134.9K followers · usually 1.2K views a post

Views

12.0M

Likes

635.6K

Comments

45.3K

Shares

788.4K

SoundTikTok sound · original sound - hoop.tempo

Why it worked

The video leverages a relatable, high-emotion sentiment that encourages social sharing, effectively turning the viewer into a distribution channel.

Summary

A creator makes a video expressing appreciation for their best friend. The video ends with a call to action for viewers to share the sentiment with their own best friends.

Structure

1Creator lists common relationship statuses
2Creator pivots to their best friend
3Creator addresses the viewer as their twin
4Creator encourages sharing the video

Call to action

Send this to your best friend

On-screen text

I HAVE A BOYFRIEND. I HAVE A GIRLFRIEND. WHAT I HAVE? I HAVE THE BEST FRIEND IN THE WHOLE WIDE WORLD. AND THAT'S YOU TWIN. SEND THIS TO YOUR BEST FRIEND.

Transcript

I have a boyfriend. I have a girlfriend. Well you know what I have? I have the best friend in the whole wide world. And that's you twin. Send this to your best friend.