Why it worked
This video likely worked because it provided a satisfying visual of a common home improvement product, appealing to viewers interested in landscaping and DIY projects. The close-up shots and tactile interaction with the artificial grass created a sense of realism and quality.
Summary
The video shows a person walking on artificial grass, touching it, and then lifting a section to reveal the backing. It then shows the underside of the artificial grass and the ground beneath it.