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Hook
Summoning all Gen-x ROLL CALL!!
@marketokfinds
4.3K followers · usually 331 views a post
Views
3.5K
Likes
35
Comments
7
Shares
3
Why it worked
The video leverages a popular song and a direct call to a specific demographic, creating a sense of community and encouraging participation through a simple, relatable action.
Summary
The creator calls out to all Gen-X individuals over 40, asking them to identify themselves by taking a drink from a can of ginger ale. The video uses a popular song to engage the audience.
Structure
- 1Call to Gen-X
- 2Roll call initiated
- 3Question posed to Gen-X over 40
- 4Action taken (drinking)
- 5Song lyric reinforcement
Product placement
Canada Dry Ginger Ale is shown and consumed by the creator.
On-screen text
Summoning all Gen-x
ROLL CALL!!
Gen-X OVER 40 YOU??
Transcript
We will rock you. Gen-X over 40 you?? We will rock you.
Original caption
Hey Gen -x .. this is your rollcall #genxcrew #over40mom #wifetok #bestiegoals #tiktokover40
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