So you guys have seen poor Coachella and rich Coachella,

@sweintern

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Why it worked

The video succeeds by tapping into a relatable 'middle-class' aesthetic that contrasts with the typical high-end or low-budget festival content, making the experience feel more accessible and authentic to the audience.

Summary

A group of friends documents their experience attending Coachella on a middle-class budget, including shopping at Walmart and staying in an Airbnb. The video highlights the contrast between their experience and the typical 'poor' or 'rich' Coachella portrayals.

Structure

1Introduction to middle-class Coachella
2Shopping for groceries and merch at Walmart
3Touring the Airbnb
4Taking the shuttle to the festival
5Enjoying the concert and party bus

On-screen text

MIDDLE CLASS coachella First we rented a car. Instead of Erewhon we are going to Walmart And then we headed to walmart to get our groceries And you can get the Coachella merch at Walmart. And if you wanna accessorize, Walmart has three dollar accessories. Okay, here's our haul. Then we stopped to go get some food. Here's a little tour of our AirBnB. Remember, this is middle class Coachella, not poor, not rich. Then we waited in line to take the shuttle. We sat on the shuttle for about an hour and then we arrived. Middle class Coachella. KATSEYE then we got a party bus on the way back

Original caption

giving everyone another perspective of coachella 💅💅 #bieberchella #festival #coachella #microinfluencer #outfitinspo

More from @sweintern

Their other posts in the index, biggest breakout first.

Transcript

So you guys have seen poor Coachella and rich Coachella, but I'm showing you middle class Coachella. First we rented a car. Instead of Erewhon we are going to Walmart. And then we headed to walmart to get our groceries. And you can get the Coachella merch at Walmart. And if you wanna accessorize, Walmart has three dollar accessories. Okay, here's our haul. Then we stopped to go get some food. Here's a little tour of our AirBnB. Remember, this is middle class Coachella, not poor, not rich. Then we waited in line to take the shuttle. We sat on the shuttle for about an hour and then we arrived. Middle class Coachella. then we got a party bus on the way back