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Hook
So you guys have seen poor Coachella and rich Coachella,
@sweintern
27.1K followers · usually 2.3K views a post
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Why it worked
The video succeeds by tapping into a relatable 'middle-class' aesthetic that contrasts with the typical high-end or low-budget festival content, making the experience feel more accessible and authentic to the audience.
Summary
A group of friends documents their experience attending Coachella on a middle-class budget, including shopping at Walmart and staying in an Airbnb. The video highlights the contrast between their experience and the typical 'poor' or 'rich' Coachella portrayals.
Structure
- 1Introduction to middle-class Coachella
- 2Shopping for groceries and merch at Walmart
- 3Touring the Airbnb
- 4Taking the shuttle to the festival
- 5Enjoying the concert and party bus
On-screen text
MIDDLE CLASS coachella
First we rented a car. Instead of Erewhon we are going to
Walmart
And then we headed to walmart to get our groceries
And you can get the Coachella merch at Walmart.
And if you wanna accessorize,
Walmart has three dollar accessories.
Okay, here's our haul.
Then we stopped to go get some food.
Here's a little tour of our AirBnB.
Remember, this is middle class Coachella,
not poor, not rich.
Then we waited in line to take the shuttle.
We sat on the shuttle for about an hour
and then we arrived. Middle class Coachella.
KATSEYE
then we got a party bus on the way back
Original caption
giving everyone another perspective of coachella 💅💅 #bieberchella #festival #coachella #microinfluencer #outfitinspo
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