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All breakouts
17.2Text-HeavySocial Proof hook
Hook
globally around 2% of students take the IB as it's one of the hardest programmes
@victoria.revisiondojo
1.5K followers · usually 1.6K views a post
Views
26.6K
Likes
2.7K
Comments
51
Shares
187
Why it worked
The video leverages a common pain point for students (the difficulty of the IB program) and presents a relatable aspiration (achieving high scores). By showing personal predicted scores and then the platform that can help achieve them, it creates a subtle but effective native mention.
Summary
The video highlights the difficulty of the IB program and the low percentage of students who achieve high scores. It then reveals that the creator is predicted to be in the top 9% of students and promotes RevisionDojo as a tool to achieve this. The final slide shows the RevisionDojo website.
Structure
- 1Introduce the difficulty of the IB program
- 2Show predicted IB scores
- 3Highlight the exclusivity of high scores
- 4Introduce RevisionDojo as a solution
- 5Show the RevisionDojo website
Product placement
The video mentions and shows screenshots of the RevisionDojo website, a study platform for IB students.
Original caption
make of it what u will but all students i know that got 40 or above told me they used revision dojo #ibstudent #ib #revisiondojo #fyp #internationalbaccaleurate
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