globally around 2% of students take the IB as it's one of the hardest programmes

The video leverages a common pain point for students (the difficulty of the IB program) and presents a relatable aspiration (achieving high scores). By showing personal predicted scores and then the platform that can help achieve them, it creates a subtle but effective native mention.

The video highlights the difficulty of the IB program and the low percentage of students who achieve high scores. It then reveals that the creator is predicted to be in the top 9% of students and promotes RevisionDojo as a tool to achieve this. The final slide shows the RevisionDojo website.