Why it worked
It taps into a high-stress, relatable moment for a specific niche audience (IB students) and uses that emotional hook to naturally introduce a tool that helps them visualize their potential outcomes.
Summary
The video uses a humorous text overlay about the anxiety of upcoming IB results to showcase the RevisionDojo grade calculator tool. It cycles through different potential results screens to highlight the tool's functionality.
Structure
- 1Text overlay sets the scene of IB results anxiety
- 2Screen recording shows the official IB results portal
- 3Transition to the RevisionDojo grade calculator interface
- 4Cycling through different grade scenarios in the calculator
- 5Final shot of the calculator showing a successful result
Product placement
The RevisionDojo grade calculator is the primary visual focus of the video, shown as a tool to simulate IB results.
On-screen text
when i'm trying to sleep but IB results day is tomorrow and my dreams only consist of this
Diploma awarded
Results: Diploma not awarded
Diploma requirements code: Candidate has gained fewer than 12 points on HL subjects (for candidates who register for four HL subjects, the three highest grades count).
41/45
Tap of the cohort. Keep it up.