Loading video…
All breakouts
7.8Talking HeadContrarian hook
Hook
IT'S ALL ABOUT PERCEPTION
@officialadamerhart
144.2K followers · usually 416 views a post
Views
3.3K
Likes
123
Comments
1
Shares
3
Why it worked
The video effectively uses a relatable analogy (video games) to explain a psychological principle (goal gradient effect) that can be applied to marketing. This makes the concept easy to understand and demonstrates its practical value.
Summary
The video explains the goal gradient effect, a psychological principle where people are motivated to work harder when they are closer to achieving a goal, using video games as an example. This principle is applied in marketing to encourage engagement and prevent users from quitting.
Structure
- 1Introduction to perception and the goal gradient effect
- 2Example of the goal gradient effect in video games
- 3Explanation of how the effect works
- 4Application of the effect in marketing
Product placement
The video discusses the goal gradient effect, which is a psychological principle used in marketing and game design. The creator's bio link leads to a page about a product that uses this principle.
On-screen text
IT'S ALL ABOUT
PERCEPTION
LEVEL 9
4%
LEVEL 9
20%
LEVEL 9
36%
LEVEL 9
51%
LEVEL 9
67%
LEVEL 9
83%
LEVEL 9
92%
THAT IS THE
GOAL
GRADIENT EFFECT
IN ACTION
WE AS HUMANS
NATURALLY
ACCELERATE WHEN WE CAN
SEE HOW CLOSE WE
ARE TO THE NEXT
LEVEL
Video game designers have known this for decades
VIDEO GAME
DESIGNERS HAVE
KNOWN THIS FOR
DECADES
SHOW YOU
PROGRESS BARS
AND XP
COUNTERS AND
ACHIEVEMENT
PERCENTAGES
Original caption
Ever notice how you grind harder when you’re 90% to the next level in a game? That’s not willpower. That’s psychology. It’s called the goal gradient effect. The closer we feel to a win, the faster we move. That’s why games show progress bars and XP meters. And it’s why smart marketing does the same. Show people progress, and they don’t quit.
More from @officialadamerhart
Their other posts in the index, biggest breakout first.
