Hills I will die on as someone who wrote a master's thesis on marketing psychology:

More context ↴ 1. Fear of loss is more persuasive than the promise of gain. People are far more motivated to avoid losing something than they are to gain something new. That's why "Don't miss out" often outperforms "Get more." 2. The first price people see becomes their benchmark. Whether it's a premium plan or a crossed-out price, the first number creates an anchor that shapes every decision that follows. 3. We copy other people far more than we realize. Reviews, testimonials, best-seller badges, and user-generated content work because we naturally look to others when making decisions. 4. Repetition builds familiarity, and familiarity builds trust. The more consistently people see the same message, the more believable and memorable it becomes. 5. People don't buy products. They buy identities. Nobody buys a luxury watch just to tell the time. They buy what owning that watch says about them. Every purchase is a vote for the person they want to become. The best marketers don't just understand marketing. They understand human psychology. That's what turns good ads into profitable ones. #marketing #facebookads #metaads #advertising #facebookadstips