Why it worked
The video likely worked because it taps into the aspirational aspect of e-commerce success, showcasing a high volume of orders in a visually appealing way. The use of notifications creates a sense of constant activity and validation for the online store.
Summary
The video shows multiple Shopify order notifications for "Sasou Book" appearing on a phone screen. The notifications indicate successful orders of items from an online store for $49.99 each.
Structure
- 1Phone screen displays Shopify notifications
- 2Multiple orders for Sasou Book are shown
- 3Each order is for $49.99 from an online store
Product placement
Shopify: ACTS - it is the platform that generated the order notifications shown on the phone screen. Removing it would mean the notifications would not appear as order notifications from Shopify. Sasou Book: ACTS - it is the name of the online store from which the orders were placed. Removing it would mean the orders would not be attributed to this specific store.
On-screen text
Videotron
Mardi 28 avril
20:49
Shopify
Order #24555
from Shopify
$49.99, 1 item from Online Store -
Sasou Book
maintenant
Order #24554
from Shopify
$49.99, 1 item from Online Store -
Sasou Book
maintenant
Order #24553
from Shopify
$49.99, 1 item from Online Store -
Sasou Book
maintenant
Order #24551
from Shopify
$49.99, 1 item from Online Store -
Sasou Book
maintenant