WE'RE PUTTING A WIPE IN EVERY WALLET IN AMERICA

@jadebeguelin

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Selling · Other Product

4AM Clean Sheetsseen in 4 videos →

Why it worked

The video effectively uses storytelling and a relatable problem (the inadequacy of traditional wipes) to introduce a novel solution. The creator's personal journey and the product's unique selling points, like being serum-soaked and using K-beauty ingredients, create intrigue and build trust, encouraging viewers to learn more.

Summary

The creator introduces their product, "4AM Clean Sheets," which are designed to be a gentler and more effective alternative to traditional makeup wipes. They explain the inspiration behind the product, stemming from their own and a friend's struggles with skincare routines due to busy lifestyles and the harshness of existing wipes.

Structure

1Introduction of the product and its ambitious goal.
2Critique of traditional skincare wipes.
3Personal story and inspiration for creating a better product.
4Explanation of the product's unique features and ingredients.
5Highlighting the product's success and customer reception.
6

Original caption

WIPE IN EVERY WALLET ep. 1: we’re got BIG plans and we’re gonna share everything about how we get there so stay tuned

More from @jadebeguelin

Their other posts in the index, biggest breakout first.

Call to follow the series for behind-the-scenes content.

Product placement

The video prominently features and discusses "4AM Clean Sheets," a product designed to be a superior alternative to traditional makeup wipes. The creator holds up the packaging, shows close-ups of the product, and explains its benefits and ingredients.

Call to action

Follow along to see how.

On-screen text

WIPE in every WALLET WE'RE PUTTING A WIPE IN EVERY WALLET IN AMERICA BUT FIRST LET ME REWIND IN SKINCARE WIPES ARE A DIRTY WORD IF YOU USE THEM YOU MUST NOT CARE FOR YOUR SKIN I'M JADE AND AFTER COLLEGE WORKING ON WALL STREET IN NEW YORK AND ACTUALLY WANTING TO SEE MY FRIENDS SO MANY NIGHTS ENDED WITH MY FALLING ASLEEP IN MY MAKEUP MY BEST FRIEND FROM COLLEGE WAS A MED STUDENT SHE LOVED SKINCARE BUT BETWEEN HER SHIFTS SHE WAS WAY TOO TIRED TO DO THE 12 STEP ROUTINES THAT EVERYONE WAS TELLING HER TO DO AND WE WEREN'T ALONE TRADITIONAL WIPES ARE DRY THEY TUG AT YOUR SKIN WITH INGREDIENTS THAT LEAVE YOU RED AND IRRITATED THE SAME COMPANIES HAVE OWNED THIS CATEGORY FOR DECADES AND NOT ONE OF THEM HAS BOTHERED TO INNOVATE SO WE SPENT TWO YEARS BUILDING A BETTER ONE WE DIDN'T GO TO A WIPES MANUFACTURER WE WENT TO A SHEET MASK MANUFACTURER EACH WIPE IS INDIVIDUALLY WRAPPED AND SUPER SOAKED SO IT GLIDES INSTEAD OF TUGS ON YOUR SKIN AND WE FILLED IT WITH SERUM LEVEL K BEAUTY INGREDIENTS CENTELLA ASIATICA CALENDULA EXTRACT SO YOU ARE HYDRATING AND SOOTHING YOUR SKIN INSTEAD OF STRIPPING IT IT'S WHY WE DON'T CALL THESE MAKEUP WIPES THEIR SKINCARE WIPES WE'VE SOLD OUT OVER FOUR TIMES AND WE'VE HAD CUSTOMERS REPURCHASE 5 6 TIMES 7 TIMES TURNS OUT PEOPLE DON'T HATE WIPES THEY JUST NEVER HAD A GOOD ONE SO NOW WE'RE TRYING TO SCALE THIS THING WE'RE A TINY BRAND GOING UP AGAINST THE BIG ONES WIPE in every WALLET TRYING TO PUT A WIPE IN EVERY WALLET IN AMERICA SO THIS IS A SERIES WITH THE BEHIND THE SCENES OF WHAT IT ACTUALLY TAKES THE WINS THE FAILURES ALL OF IT SO FOLLOW ALONG TO SEE HOW

Transcript

WIPE in every WALLET WE'RE PUTTING A WIPE IN EVERY WALLET IN AMERICA BUT FIRST LET ME REWIND IN SKINCARE WIPES ARE A DIRTY WORD IF YOU USE THEM YOU MUST NOT CARE FOR YOUR SKIN I'M JADE AND AFTER COLLEGE WORKING ON WALL STREET IN NEW YORK AND ACTUALLY WANTING TO SEE MY FRIENDS SO MANY NIGHTS ENDED WITH MY FALLING ASLEEP IN MY MAKEUP MY BEST FRIEND FROM COLLEGE WAS A MED STUDENT SHE LOVED SKINCARE BUT BETWEEN HER SHIFTS SHE WAS WAY TOO TIRED TO DO THE 12 STEP ROUTINES THAT EVERYONE WAS TELLING HER TO DO AND WE WEREN'T ALONE TRADITIONAL WIPES ARE DRY THEY TUG AT YOUR SKIN WITH INGREDIENTS THAT LEAVE YOU RED AND IRRITATED THE SAME COMPANIES HAVE OWNED THIS CATEGORY FOR DECADES AND NOT ONE OF THEM HAS BOTHERED TO INNOVATE SO WE SPENT TWO YEARS BUILDING A BETTER ONE WE DIDN'T GO TO A WIPES MANUFACTURER WE WENT TO A SHEET MASK MANUFACTURER EACH WIPE IS INDIVIDUALLY WRAPPED AND SUPER SOAKED SO IT GLIDES INSTEAD OF TUGS ON YOUR SKIN AND WE FILLED IT WITH SERUM LEVEL K BEAUTY INGREDIENTS CENTELLA ASIATICA CALENDULA EXTRACT SO YOU ARE HYDRATING AND SOOTHING YOUR SKIN INSTEAD OF STRIPPING IT IT'S WHY WE DON'T CALL THESE MAKEUP WIPES THEIR SKINCARE WIPES WE'VE SOLD OUT OVER FOUR TIMES AND WE'VE HAD CUSTOMERS REPURCHASE 5 6 TIMES 7 TIMES TURNS OUT PEOPLE DON'T HATE WIPES THEY JUST NEVER HAD A GOOD ONE SO NOW WE'RE TRYING TO SCALE THIS THING WE'RE A TINY BRAND GOING UP AGAINST THE BIG ONES WIPE in every WALLET TRYING TO PUT A WIPE IN EVERY WALLET IN AMERICA SO THIS IS A SERIES WITH THE BEHIND THE SCENES OF WHAT IT ACTUALLY TAKES THE WINS THE FAILURES ALL OF IT SO FOLLOW ALONG TO SEE HOW