Why it worked
The video presents a relatable business problem (unsold inventory) and an innovative solution (using AI to crowdsource information). The offer of a gift card adds an incentive for engagement, making the approach intriguing and potentially viral.
Summary
The creator is facing a challenge with 50 Target stores that haven't sold any clean sheets. To understand if the product isn't selling or if inventory hasn't been stocked, they are using AI to contact past DTC customers within 10 miles of these stores and asking them to check for the product in exchange for a gift card.
Structure
- 1Problem: Unsold inventory at 50 Target stores.
- 2Uncertainty: Is it low sales or stocking issues?
- 3Solution: Using AI to contact local DTC customers.
- 4Incentive: Offering a gift card for checking store inventory.
- 5Goal: Gather data to understand the sales issue.
Product placement
Target ACTS - a retail store where products are sold. Removing it would change what happens in the video. AI ACTS - technology used to find and email customers. Removing it would change what happens in the video.
On-screen text
we have 50 Target doors that haven't sold a box of clean sheets yet and we can't tell if the product is oddly not selling there or if the items haven't been put out on the floor, wdym im using ai to find and email out past DTC customers who live within 10 miles of a store and asking them to stop by and see if it's there in exchange for a gift card