Overshot — find the TikToks breaking out, and what they're selling

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LOST FOLLOWERS ON INSTAGRAM?

@andreakyton

24.9K followers · usually 1.3K views a post

Views

3.7K

Likes

Comments

Why it worked

The video taps into a common creator anxiety about follower count fluctuations, presenting a relatable problem and a communal solution. The creator's vulnerability and direct call to action foster a sense of shared experience and encourage engagement.

Summary

The creator expresses dismay over a significant drop in Instagram followers, noting a discrepancy between last night's analytics and this morning's report. She suggests this might be due to bots being cleared and encourages followers to connect and support each other.

Structure

1Lost followers unexpectedly
2Analytics discrepancy
3Speculation about bots
4Call for community support
5Encouragement to follow back

Product placement

Instagram: It is the platform where the creator is losing followers. Removing it would change the video's context. It acts as the substrate for the creator's content and follower metrics. linktr.ee: This is a link aggregator used in the creator's bio. Removing it would not change the video's content, but it would remove a way for viewers to find the creator's other links. It appears incidentally.

Call to action

Please follow me. I'll follow you back. Let's get those numbers back up baby because we're here to support each other out.

On-screen text

LOST FOLLOWERS ON INSTAGRAM? YOU KNOW WHAT WASN'T ON MY BINGO CARD THIS MORNING WAKING UP AND LOSING FOLLOWERS ON INSTAGRAM? TWO OR THREE. I'M TALKING ABOUT A COUPLE HUNDRED IF NOT MORE. AND I'M LIKE, DID I POST SOMETHING CONTROVERSIAL? DID I GET CANCELLED? LOW KEY. AND I CHECKED LAST NIGHT ON MY ANALYTICS THAT I LOST ONLY 3 LAST NIGHT. BUT THIS MORNING IT SAID I LOST OVER 200 TO 300 FOLLOWERS. PEOPLE ARE SAYING THEY'RE CLEARING OUT THE BOTS FOR LIKE, YOU KNOW, YOU KNOW WHAT, THIS IS AN ALL INCLUSIVE PAGE YOU CAN FOLLOW ME IF YOU'RE HUMAN AI ALL IS WELCOMED ALL IS WELCOMED BIP BOP BOP, ALL RIGHT? HEY BABE, HOW'S IT GOING? JOKES ASIDE, THIS IS A LITTLE BIT DISHEARTENING AND I KNOW I SHOULDN'T BE LOOKING AT THE NUMBERS BUT I HAVE BEEN DOING CONTENT CREATION FOR 5 YEARS POSTING CONSISTENTLY. I TRY TO GROW MY COMMUNITY. AND LIKE IT'S JUST LIKE I TRIED BUT ANYWAYS, IF YOU THIS HAPPENED TO YOU, PLEASE FOLLOW ME. I'LL FOLLOW YOU BACK. LET'S GET THOSE NUMBERS BACK UP BABY BECAUSE WE'RE HERE TO SUPPORT EACH OTHER OUT.